Planning

Title storyboard

Frame for each interview



Interview Questions

Questions for dairy farmer :

1) Do you like milk?

2) Why do you like Milk/ why don’t you like milk?
3) How long have you been a dairy farmer?
4) What kind of milk do you drink?
5) Do you sell unpasteurised milk at this farm?
6) Do you buy milk from a supermarket?
7) How much do you spend on milk a week?
8) Do you have any children/siblings? If so, were they breast fed as a child or given formula/other
9) Do you like replacement milk? E.g. Almond, soya etc?
10) Is running a dairy farm expensive?
11) Do you make enough profit from popular supermarkets, considering now that they are selling it cheaper and cheaper?

Questions for Milk depot:

1) Do you like milk?

2) Tell us a little about your job?

3) How long have you worked here?

4) Have you worked at any other depots?

5) How many bottles of milk do you sell a day?

6) What do you think of milk replacements e.g Soya and Almond

7) Do you make enough profit now that people buy milk from shops such as Asda.

8) Is selling milk door to door a dying business?

9) Has door to door delivery decreased?

10) What is the age range for customers who buy off milk vans?

11) What other products do you sell on the milk van besides milk?

12) How many milk floats do you have and how many milk men do you employ ?

13) What is the most popular milk sold?

14) Are door to door sales more popular in the north or south of England?

15) This depot is attached to Dairy Crest, what is it like to work for such a big company?

16) What else does Dairy Crest own?

17) How much is a pint of milk?

18) Do you have a favourite joke about milk?

Questions for Milk Bank:

1.      Why did you decide to create a milk bank?
2.      Do all NHS trusts have a milk bank?
3.      How do you store the milk?
4.      How do mothers get in touch and find out how they can use the milk from the milk bank?
5.      Can any mother use milk from the milk bank?
6.      Are there any specific requirements for the people who donate breast milk?
7.      Is the milk bank popular amongst mothers?
8.      Do you encourage mothers to breast feed?
9.      Why is breast milk so important?
10. Is breast milk better than formula/powder milk and why?
11. What are the health benefits of breast feeding over bottle feeding?
12. How much is a pint of milk in the shops?

Running Order

Documentary: Keep Calm & Drink Milk

Channel: BBC One

Scheduling: 7:30pm - 8:00pm

Duration: 28 Minutes (Including trailers at the end of the programme)

Opening Titles	10 secs
Cut aways of milk being used, people buying it in shops, other items of milk	10 secs
Archive footage	10 secs
Statistics of most popular milk where it can be bought, people buying milk. where it came from, what it's used for etc How many consumers	30 secs
Interview with Dairy Crest milk depot	1 min
Interview with dinner lady - free school milk	1 min
Interview with lady from NHS	1 min
Interview with someone who does not like milk	1 min
Interview with psychologist about phobias and fears	20 secs
Cut aways of the milk in supermarkets (prices) /cross cutting of different supermarkets	30 secs
Interview with dairy farmer about milk prices	1 min
Talk about different types of milk (almond, goat, soy milk) why do they need different kinds of milk	1 min
Interview lactose intolerant / vegans etc	2 mins
History behind milkshakes and different types	1 min
Interview with someone who likes chocolate milkshake and why?	50 secs
Mini interview with child’s perspective on milk	25 secs
Archive material – Dairy Milk advert	30 secs
Interview with a Cadbury worker (how much milk do you use from making chocolate)	1 min
Cut away of panning shot of chocolate bars	20 secs
Vox pops of people’s favourite chocolate	20 secs
Interview with Cadburys – what’s your most bought chocolate bar?	1 min
Cut aways of milkshakes panning shot	20 secs
Ends on child drinking milkshake link to breast feeding?	30 secs
Interview with lady from maternity clinic ~ why should people breast feed their children? (Why it’s a good thing)	1 min
Maggie Thatcher the milk snatcher	1 min
Boycott Against nestle – sachets of dried milk for third world country mothers	1 min
Interview with nestle worker on their view of the ‘project nestle boycott’	1 min
Mini interview with someone who does believe in breast feeding	30 secs
Mini interview with someone who doesn’t believe in breast feeding	30 secs
Vox pops on whether they think public breast feeding is appropriate	1 min
Archive material of child drinking milk advert	50 secs
Cut away of milk man driving away	10 secs
Interview with someone who buys milk off the milkman	1 min
Interview with milkman (losing profit/ enough business?)	2 mins
Archive material of yoghurt advert	50 secs
Interview with futurist about dairy based products in the future	1 min
Vox pops – what do you think there will be in the future (dairy products)	10 secs
Archive material from internet (dairy farmers attack supermarkets)	15 secs
Conclusion of documentary	30 secs
Montage of people drinking milk/milkshake (with voiceover)	10secs