The schedule for each day can be broken down into clear segments. How would you categorise these segments?
6:00am-11:30 am: Childrens programmes/Adult News
Midday: Magazine programmes (Bargain Hunt) for retired, students and stay at home Mothers
3:00pm-5:00pm: Childrens programmes after school (especially BBC1)
6:00pm-9:00pm: Dramas/soaps/hospital dramas
6:30pm-7:00pm: News
9:00pm-11:00pm: Comedy and strong adult content (Big Brother Channel 4)
Who are the target audiences for these segments?
Depending on the times it varies from middle aged adults and OAP's. Whereas after school programmes are targeted at children. TV is rarely specifically targeted for teens apart from some programmes on Channel 4. For breakfast shows it is aimed broadly at adults and children as this is a time when both ages are getting ready for work or school, or elderly people are waking up and watching morning news.
What would you say are the most popular genres on television?
The most popular genres are: Soaps
Who is the target audience of each terrestrial channel?
BBC1: Mass audience- teenagers to 30+ (Eastenders) and for kids programmes aimed at young children
BBC1: Mass audience- teenagers to 30+ (Eastenders) and for kids programmes aimed at young children
BBC2: Middle aged (Eggheads) and Niche for Children
ITV1: Mixed wide audience- predominantly Female audience (X-Factor) in the morning (Loose Women)
CHANNEL 4: Niche channel- People who like certain things eg sport (Paralympics), childrens programmes (Hoobs), Mixed audience (Come dine with me) This channel is specific at times but mostly it's for mass audiences
CHANNEL 5: Mostly a male audience, programmes such as Police Chase and Car shows
Roughly, What percentage of each channel's schedules is taken up with repeats? Why do you think this is?
Roughly 30% This is because it is cheaper to repeat programmes than to broadcast new ones
Which channels have more imported programmes in their schedules? Why do you think this might be?CHANNEL 5: Australian/American soaps (Home & Away), (Neighbours)
CHANNEL 4: Simpsons is an American cartoon
These channels have a specific target audience and also it may be because its cheaper to import programmes from other countries
What do you understand by the term 'watershed' and where does this occur in the schedules?
Shows broadcasted after 9:00pm are programmes involved in the Watershed. These are usually shows that involve slight adult humour or are not age 12+ rated films also programme containing adult content involving slight violence and sexual scenes and maybe drug use
Shows broadcasted after 9:00pm are programmes involved in the Watershed. These are usually shows that involve slight adult humour or are not age 12+ rated films also programme containing adult content involving slight violence and sexual scenes and maybe drug use
Keywords
Inheritance: Schedule a programme after a popular programme to inherit some of the audience
Pre-Echo: Schedule a programme before a popular programme so the audience will cathc the end of the new programme
Hammocking: Place a programme between two popular ones
New Technologies: -Remore controls have changed TV scheduling as people no longer watch a TV channel for
hours, if they don't need to (channel hopping)
-Channel loyalty is a thing of the past (60s, 70s, 80s)
-Cabel
-Digital
-Satellite
-Because of channel hopping/choice/there are more trailers
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