Dairy Farm

We had an interview at a Dairy farm, however one of our team members ended up at the wrong place for the practice interview. We had to reschedule and send an apology letter to the farm. Unfortunately, we didn't get another chance to do the interview, so we organised an interview with a Milk depot instead. 

We learnt from this encounter, to organize the trip more, so everyone knows where each team member will be and to improve our communication skills.

Formal Proposal

Topic of documentary - Milk

Type/style of documentary - Mixed, because it involves interviews, archive material and Vox pops.

Channel & Scheduling - BBC One between The One show And Eastenders between 7:30pm and 8:00pm. This would be hammocking the programme.

Target Audience - 25+ Not a childish, silly documentary and also uses serious adult topics such as Breast Feeding.

Primary research needed -

• Who to interview and where.
• Where to interview about breast feeding.
• Vox pops "Do you like milk?"
• Interviews mise en scene.

Secondary research needed -

Milk related song for our documentary - Youtube
Archive footage eg milk adverts, yoghurt adverts - animals being milked - cadburys making of chocolate - child drinking milk - yeoville farming rap advert.

Narrative Structure -

Introduction - History of milk - vox pops








Outline of content -

• Different types of milk
• If people like milk or not/ If they can live without it
• Places to buy milk/shakes
• Milk replacements - Soya/ almond
• Prices of milk- How much people spend
• Dairy farm- How milk is produced etc.
• Breast milk- powedered milk- pregnant people - midwife - maternity care - drop-in-clinic
• Vox pops- Do you like milk

Brainstorm of content for documentary

Questionnaire result conclusions

Target audience research- Conclusion on Prezi

Questionnaire results

Questionnaire

Initial Plans

Ideas for the documentary

TV Scheduling

The schedule for each day can be broken down into clear segments. How would you categorise these segments?

6:00am-11:30 am: Childrens programmes/Adult News

Midday: Magazine programmes (Bargain Hunt) for retired, students and stay at home Mothers

3:00pm-5:00pm: Childrens programmes after school (especially BBC1)

6:00pm-9:00pm: Dramas/soaps/hospital dramas

6:30pm-7:00pm: News

9:00pm-11:00pm: Comedy and strong adult content (Big Brother Channel 4)
 

Who are the target audiences for these segments?

Depending on the times it varies from middle aged adults and OAP's. Whereas after school programmes are targeted at children. TV is rarely specifically targeted for teens apart from some programmes on Channel 4. For breakfast shows it is aimed broadly at adults and children as this is a time when both ages are getting ready for work or school, or elderly people are waking up and watching morning news.

 

What would you say are the most popular genres on television?

The most popular genres are: Soaps 

 

Who is the target audience of each terrestrial channel?
BBC1: Mass audience- teenagers to 30+ (Eastenders) and for kids programmes aimed at young children

BBC2: Middle aged (Eggheads) and Niche for Children

ITV1: Mixed wide audience- predominantly Female audience (X-Factor) in the morning (Loose Women)

CHANNEL 4: Niche channel- People who like certain things eg sport (Paralympics), childrens programmes (Hoobs), Mixed audience (Come dine with me) This channel is specific at times but mostly it's for mass audiences

CHANNEL 5: Mostly a male audience, programmes such as Police Chase and Car shows

 

Roughly, What percentage of each channel's schedules is taken up with repeats? Why do you think this is?

Roughly 30% This is because it is cheaper to repeat programmes than to broadcast new ones

Which channels have more imported programmes in their schedules? Why do you think this might be?CHANNEL 5: Australian/American soaps (Home & Away), (Neighbours)

CHANNEL 4: Simpsons is an American cartoon

These channels have a specific target audience and also it may be because its cheaper to import programmes from other countries

 

What do you understand by the term 'watershed' and where does this occur in the schedules?
Shows broadcasted after 9:00pm are programmes involved in the Watershed. These are usually shows that involve slight adult humour or are not age 12+ rated films also programme containing adult content involving slight violence and sexual scenes and maybe drug use

Keywords

Inheritance: Schedule a programme after a popular programme to inherit some of the audience

Pre-Echo: Schedule a programme before a popular programme so the audience will cathc the end of the new    programme

Hammocking: Place a programme between two popular ones

New Technologies: -Remore controls have changed TV scheduling as people no longer watch a TV channel for 
                                   hours, if they don't need to (channel hopping)
                                  -Channel loyalty is a thing of the past (60s, 70s, 80s)
                                  -Cabel
                                  -Digital
                                  -Satellite
                                  -Because of channel hopping/choice/there are more trailers



























 

Completed video of 'It's Good To Talk'

Evaluation of 'It's Good To Talk'

Things that went right

• We used various camera shots
• The sound of the interview was really clear
• We used an appropriate mise en scene for our interview
• There was a good variety of cut aways
• The interview was framed correctly

Things that went wrong

• Throughout the interview there is not many cut aways, there needed to be more between answers and when the camera shot changes, we needed these to tighten the editing 
• The camera work was often a bit shaken as we didn't use a tripod
• The edits in our interview needed to be cleaner as they where jumpy in some places
• Some of the cut aways where not correctly placed on the screen
• For the background of the interview you could see the task bar on the computer screen so the audience said it would be better if it was framed higher
• We should have used graphics in our interview
• To make the interview more interesting we should have used a music bed
• We need to make sure that cut aways are not on the screen for too long

 

Editing 'It's Good To Talk'

Editing was the hardest part of the task,in my opinion. I think the hardest part of the task, was trying to cut the videos at the right time, so they weren't too long or too short and so they didn't jump too much. This was because you need to use the razor tool at the right millisecond, and if we clicked at the wrong second, we would have to cut that section all over again. You could use the Jog tool, where you just slide the mouse aross it and it will alter where the marker is on the video.

From when we started using the Adobe Premier, a new version was made and it made the editing slightly easier, as instead of starting again if you cut out the wrong part, we used something called the 'set in point' and the 'set out point'. This meant that we could just adjust where to start and finish the cutting, rather than start the whole process over again. We also didn't need to keep going back to the same part, as there was a button called 'go to in point' and 'go to out point' or you could play the whole of the part that you've cut, by clicking on 'play in to out point'.

 

I think the easiest part of editing the video was dragging the cut videos into the timeline.  I also thought adding the cut aways were easy, as if you cut the cut away videos too short, no one would notice as they have no audio. Cut aways are vital as they prevent the audience from seeing any jump cuts in the editing. We used relevant cut aways such as people on their mobile phones and up close pictures of social networking sites on the mobile.

Filming 'It's Good To Talk'

Filming It's Good to Talk
by: OliviaFriett

Planning 'It's Good To Talk'

We planned to make cutaways of people using their phones, old phones, a small video clip of someone using their phone and a broken phone.

 

The props we wanted to use would be phones, so we could do cutaways of them

 

We wanted a mobile phone backdrop for the mise en scene, and as we couldn't find any phone posters anywhere, we made a mobile phone collage on the computer and had the interviewee in front of the computer.

 

We decided to use someone who was good at drama and speaking in front of people, for the interviewee, as they would take the interview more seriously and not laugh or look at the camera.

 

Codes and Conventions of filming and editing an interview

All interviews are filmed in a medium shot. They are also framed, so that they're facial features are 2/3 of the way up the screen, this is so the camera doesn't cut the top of their head off or, put them so low down that you can only see their face.

They never have light in the background, this is because it needs to focus on the backdrop and the mise en scene has relate to the interview.

















They use cut aways of archive material to break up interviews and illustrate what they are talking about, this is to avoid jump cuts when questions are edited out.








Interviews always use graphics, this is so the audience know who the interviewee is.

















The interviewee is framed either right or left of the camera, in this case they are filmed to his right. The interviewee must look at the interviewer and not the camera, because if they look at the camera, it makes the documentary feel more personal to the audience and therefore, less realistic.

Codes and conventions of the documentary genre

• A variety of interviews
• ‘Voice of God’ narrator
• Archive footage
• Variety of camerawork
• Cutaways during the interviews
• Exposition in narrative structure
• Use graphics to identify the graphics
• Appropriate mise-en-scene
• Editing to create structure and conflict
• Non-diegetic music to match the action or to create atmosphere
• Vox pops
• Lighting should look natural

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